Five Days of Vattenfall nominated for Loyalty Magazine Award
Yes sir! Five Days of Vattenfall has also been noticed from a positive perspective outside the Netherlands. With this case Doornvogel has been nominated finalist for the Loyalty Magazine Awards that will take place in London on June 16, in which we will compete against cases from all over the world.
In the “Best Eco-Loyalty Initiatives” category, we demonstrate that the campaign has a positive impact on customer perception of the new Vattenfall brand and its bold mission: enabling fossil-free living within one generation.
Vattenfall’s mission was made relevant to customers in a smart multi-channel campaign and emotionally charged by a mix of online and offline media, applying gamification elements and unlocking sustainable gifts. With result: customers think more positively about Vattenfall and its mission and the intention to stay, increased.
Vattenfall, its customers and we are all convinced. Now it’s up to the jury!