“Prince’s day” campaign on fonkonline
The third Tuesday in September is “Prince’s Day” (Prinsjesdag) in the Netherlands. On that day, King Willem-Alexander delivers the so-called “Speech from the Throne” and the Minister of Finance presents his famous “Third-Tuesday-of-September”-briefcase. This briefcase contains the budget memorandum and the national budget. Prince’s Day is an important day in Dutch politics, as it marks the start of the parliamentary year.
The Prinsjesdag campaign we realized for Club Staatsloterij with the Direct chance special was also picked up in the media. This campaign, in which you had a shot at winning a briefcase with money for 24 hours (during Prinsjesdag), got an extensive review on fonkonline.nl.