Next level loyalty: Ecosystems
We have already known for a long time that a loyalty program should not only offer financial rewards. Because successful programs reach the heart, by experience and content. To realize this more emotional bond with customers, we combine customer insight, creativity and technology for our clients.
According to a recent report by McKinsey & Company, this puts us on the right track, especially in view of the strategic partners we are able to find for our clients. This touches on an important development they foresee: brands that work together within an ecosystem, versus stand-alone loyalty programs. They describe how you achieve this in 3 phases. A must read, as far as we are concerned!
Een sneak peak to the 3 phases:
Phase 1: From rewards and redemption to experience and content
Phase 2: From siloed programs to connected offerings
Phase 3: From company focused to ecosystem enabled
Read the whole article here.