Kinetic mail for Vattenfall Exclusief year-end campaign


The past year it was everywhere: interactive e-mails. Our own e-mails included. At the end of 2019, we created a redemption campaign for Vattenfall Exclusief with a kinetic e-mail and dynamic imaging based on real-time product stock. In the e-mail you could see a collection of wrapped gifts. By clicking on one of the packages, more information about the gift opened, and you could order it with your points. Without leaving the mail. We will certainly do this more often this coming year!