T-Mobile Extra

To increase customer value and customer insight, T-Mobile uses a successful savings programme: T-Mobile Extra. The programme has a content engine with extensive personalization and segmentation options, an extensive e-commerce environment

and it can be used for millions of transactions per year. It offers optimal customer experience through the real stores and the webshop, customer service and app. Doornvogel has been T-Mobile's full-service loyalty partner for years and we supplied the modular platform for T-Mobile Extra.

Case: Deployment of Loyalty Tools

An omni-channel loyalty programme for millions of users: that means high demands for technology. Soon you end up in the world of API’s, SQL and Blob storages. A world we feel very much at home in, with T-Mobile Extra as a showcase. For this programme we implemented Loyalty Tools (our own platform)

with our development partner rb2. For months, Doornvogel and rb2 marketing and development teams worked intensively with the T-Mobile teams from The Hague, Amsterdam and Xiamen (China). With a very effective – distributed agile – approach.

Expertise used

• Strategy
• Concept
• Copywriting
• Design
• Programme management
• Budget management
• Fulfilment
• Servicedesk
• Webdesign
• A/B-testing
• Reporting & analysis
• Evaluation & recommendation

Tools used

• Digital Content Company
• Loyalty Tools
• Dialogue Center
• Microsoft Power BI

Gift voucher for data plan
Omni channel customer experience