Nuon Exclusief

Nuon’s loyalty programme Nuon Exclusief is Doornvogel’s fastest growing programme. In less than a year it grew up to 400.000 members. Placing it in a nice position with our largest loyalty programme T-Mobile Extra and our most innovative loyalty programme OVMiles

By using Loyalty Tools we are able to manage the whole points-system, maintain an extensive shop with different statuses and offer several payment methods. With surprising offers and based on clients personal preferences, of course. Below you can see one of many cases we realised for Nuon.

Case: Celebrate Nuon Exclusief’s birthday with a treat!

For Nuon, Doornvogel set up a redemption campaign linked to Nuon Exclusief’s first birthday. This redemption campaign showed great results and it also materialised Nuon Exclusief’s most important communication goal: giving all Nuons customers a particularly good feeling

Nuon Exclusief’s birthday was also celebrated on social media, resulting in hundreds of likes and – rhyming! - congratulations (#nuonrijmt). All winners received a Nuon Exclusief birthday cake. The interactive landing page and eDM had a festive look-and-feel, with lots of extra content, competitions and discounts. Customers could also win a large prize they could choose themselves.

Expertise used

• Concept
• Database Analysis
• Copywriting
• Design
• Community management
• Programme management
• Service desk
• A/B-testing
• Reporting & analysis
• Evaluation & recommendation

Tools used
smartphone display
tablet display