the ultimate
digital customer relationship
With the ultimate digital customer relationship, we make companies more human; with one-on-one communication and relevant extras for the customer. This makes brands loyal to their customers. And vice versa ;)
We make the lives of hundreds of thousands of customers more fun, more social and easier. And in many cases we also reinforce the purpose of a brand. This way we continue to make the world a bit more sustainable, healthy and happy.
Customer insight, creativity and technology
We work with a combination of customer insight and creativity. In addition, we use advanced tools and extensive expertise in E-mail Marketing, Content Marketing and Loyalty Marketing.
Measurable result
We work for great brands in telecom, banking and insurance, power companies, public transport, lotteries, media and entertainment. From commodities to SME and always with measurable results: extending lifetime, cross- and upsell opportunities and creating ambassadors.
what we do
From the ultimate lifecycle to segmented campaigns we monitor with real-time dashboards. From subject line testing to A/B testing. From dynamic content to data enrichment on a personal level. This enables us to improve next campaigns and make communication with customers more relevant and personal.
From innovative savings programmes with social rewards to unique loyalty deals. From location-based applications to appealing extras through an app. And from 1.000 to 1.000.000 participants. The base is always digital, with a pinch of print when needed.
From special landing pages to storytelling and from themed websites to interactive videos. And we’re also very social: from personalized social media channels to solid social media strategies.
how we do it
In realizing the ultimate digital customer relationship, we focus on emotional loyalty rather than on rational aspects. This is reflected in personal attention and relevant extras for customers; the right message at the right time and enough “wow” moments to surpass customer expectations.
Satisfaction is simply not enough to increase customer value, you also need engagement and customer loyalty.
Customer insights and creativity
These insights form a solid foundation for creative concept development and the fulfillment of unique loyalty programmes, personalized e-mail campaigns, and special content productions. In addition, we use advanced tools and four specialized teams working closely together: customer insights and creativity!
Enriching customer data
To realize this personal and distinctive approach, we always enrich customer data on a personal level. Whenever possible, we complement the profile information this provides with potential drivers (including status, meaning and influence), trends & developments and results from previous campaigns.
